Vibrant Midlife Wellness Practice

Bukky Ayoade's passion for empowering women through personalised menopause care led to the birth of Vibrant Midlife Wellness Practice CIC. Partnering with DBJ Studio, she aimed to transform the brand's visual presence, aligning it with a new forward-thinking strategy. Bukky sought to dismantle the negative stereotype of midlife as a time of crisis, desiring a brand that radiated positivity and strength. Our design challenge was to create a welcoming, distinctive, and age-appropriate visual identity that was anything but bland.