Common Ground

Common Ground is a premium-yet-accessible co-working space designed to champion genuine collaboration, creativity, and community. They cater to freelancers, small teams, and remote workers who crave more than just Wi-Fi and coffee — they want a space that inspires innovation, supports wellbeing, and encourages networking without the awkward forced events. The owners planned to launch with their best foot forward, and hired DBJ Studio to build a solid strategy, welcoming website and vibrant visuals. This project came with a set of requirements, all of which we managed to incorporate in this visual identity: - Subtle nods to nature and movement - Strong typography - Earthy, calming tones combined with energetic colours With the core values of sustainability, love and community, we came up with the ‘bee-leaf’ icon which acts as a submark and visual asset. The bee-leaf combined the Monstera plant, known for its iconic heart-shaped leaves and the Bee which is often associated with community traits. Working on this project was a fantastic demonstration of how an industry is never to crowded if you know how to stand out.