DBJ DESIGN PORTFOLIO
Yuchanyan

















Project Scope:
Strategy, Visual Identity, Website Design and Brand Add-ons.
About The Project:
Yuchanyan is a ceramic brand deeply rooted in heritage and quality. Founded by a Chinese-heritage artist, we built this brand off of inspiration from the Yuchanyan cave site in China, where some of the world's oldest pottery shards have been discovered, dating back to the Neolithic period.
This connection to the origins of ceramics forms the foundation of Yuchanyan's mission: to create handcrafted pieces that embody the spirit of the earth and bring tranquility and beauty to the home. The brand's icon, the Chinese lion head, symbolises strength, wisdom, and good fortune, acting as a guardian of tradition and a protector of the ancient craft. This symbol, combined with the brand's name, creates a powerful narrative that links the past with the present. The founder's personal connection to ceramics stems from her grandmother, who instilled in her a deep appreciation for the art form and passed down the skills and traditions that now inspire Yuchanyan's unique and timeless designs.
Each piece reflects not only the artistry of its creation but also the rich history and cultural heritage from which it springs.