What is customer experience? A big part of your brand is the experience your customers have while interacting with your business, and in today's competitive market, simply offering a great product or service isn't enough. How your customers feel about interacting with your brand, from their very first touchpoint to long after a purchase, is what can truly set you apart.

In a world where millions of businesses are started each year, brands are constantly competing in the fierce battle of customer attention...

No matter the industry, in every business, negative customer feedback is inevitable. Of course you should do your best to avoid it, but h...

Brand coaching is a specialised form of coaching that focuses on developing or refining a brand's identity, messaging, and overall strate...

One of the biggest mistakes early stage business owners run into, is failing to understand their target audience. Your target audience wi...

You’ve most likely heard the term rebrand before, and while the rebranding process is extremely useful in some cases, what we see more of...

Great brands grow over time - That's a fact! Whilst you can have the absolute best visual identity and your mission, vision and values ca...

If you’re reading this, it means that the idea of a brand coach prodded your interest in some way, shape or form. Whether you’re already...