There's so many different terms and phrases within the branding world, but this one has to be one of the favourites! A Franken-brand is a brand that has been stitched together from mismatched parts just like Frankenstine's Monster. It's a common, and mostly unintentional, result of a business owner either taking the DIY route without a clear strategy or working with different people on various brand elements. What's the outcome? A brand that feels disjointed, inconsistent, an

As a small business owner, you're probably used to wearing all the hats: marketer, strategist, social media manager, content creator, and CEO. But when was the last time you took a step back and evaluated how your brand is performing as a whole? That’s where brand audit services come in. They’re not just for big corporations with massive budgets. In fact, a brand audit can be one of the most impactful investments a small business can make - if it's done properly.

A logo is often the very first thing that people see when they come across your brand. It's the initial handshake, a visual shorthand for everything you stand for. But with so many designs out there, it's important to understand what makes a great logo design stand out and stick in people's minds.

Improving your Customer Experience (CX) isn't a single task you just check off your list. It's an ongoing commitment that touches every...

What is customer experience? A big part of your brand is the experience your customers have while interacting with your business, and in today's competitive market, simply offering a great product or service isn't enough. How your customers feel about interacting with your brand, from their very first touchpoint to long after a purchase, is what can truly set you apart.

When building your brand, colour might seem like just another design decision - but it’s so much more than that. The colours you choose can shape how people feel when they engage with your brand, create emotional connections, build trust, and communicate what you’re all about, before you even say a word.

You’ve spent time perfecting your brand - you've got a fantastic strategy, the product or service is ready to go, your website is online, and your visual identity is to die for! But if that same energy isn’t showing up everywhere your brand lives, you’re missing out on the power of brand consistency, and you didn't work so hard for it to all go to waste!

Whether you’re just starting out or you’ve been in business for years, one thing remains true: without a clear brand strategy, you’re building on shaky ground. At DBJ Studio, we’ve worked with business owners from all walks of life - and if there’s one thing we’ve seen time and time again, it’s this: brands without strategy struggle to grow with direction, consistency, and confidence. That’s why understanding the importance of brand strategy is a non-negotiable for any bu

We've put together this mega list of blog post prompts to help you shake off writer’s block and actually enjoy the content grind again. These are great for SEO, perfect for building authority, and super flexible across all industries. Let’s get into it — here are 50 blog writing prompts to build your brand!

If you’ve ever asked yourself “what is branding?”—you’re not alone! It’s one of the most misunderstood concepts in business, and while a...

In a world where millions of businesses are started each year, brands are constantly competing in the fierce battle of customer attention...

No matter the industry, in every business, negative customer feedback is inevitable. Of course you should do your best to avoid it, but h...