Do You Have A Franken-Brand?

There's so many different terms and phrases within the branding world, but this one has to be one of the favourites! A Franken-brand is a brand that has been stitched together from mismatched parts just like Frankenstine's Monster.

It's a common, and mostly unintentional, result of a business owner either taking the DIY route without a clear strategy or working with different people on various brand elements. What's the outcome? A brand that feels disjointed, inconsistent, and ultimately, ineffective.

The Problem with a Franken-Brand

In today's current marketplace, a strong, cohesive brand is one of your greatest tools to achieve long-lasting success. It's what sets you apart from the competition, builds trust with your audience, and allows you to grow with purpose. A Franken-brand, on the other hand, does the exact opposite. It confuses your audience, dilutes your message, and makes it incredibly difficult to build lasting connections.

When you work with a different person for every piece of your brand, a graphic designer for your logo, chatGPT for your messaging, and a web developer for your website, each element is often created on its own, not as part of a bigger system that has guidelines, rules and a clear vision. Each person treats their task like a fresh start, without a deep understanding of the bigger picture. This leads to a brand that lacks a cohesive voice, visual identity, and strategic foundation.

This is a big problem, for business owners who are trying to leave their mark - because people will never truly know which mark is yours!

A Real-Life Example

We recently started to work with a founder who had been running her business for years. She had built a company that was staying afloat, but things were a lot harder than they needed to be. Her problems started from the foundation. Yes she had a great service to offer, but there wasn't a clear strategy for her brand, she had worked with one person for her tone of voice, another for her mission and values, a separate company for her website, and a different person for her visual identity.

By going to different people, every service was treated like a singular project, not part of a cohesive whole. This meant the brand’s core wasn’t consistently represented across all of its platforms. In fact, the core of her brand wasn't solid enough to allow consistency to happen! Her progress was being hindered by a brand that was holding her back, instead of moving her forward.

Since working with DBJ Studio, we’ve stripped everything back to the basics so we could build her brand from A to Z, with a clear strategy, cohesive vision and purposeful assets. We've made sure that ever element is being created with the others in mind, because that's what truly moves the needle.

The Cure for a Franken-Brand

You don't become unforgettable by chance. You become unforgettable by being intentional. A cohesive brand is built with a deep understanding of your mission, your audience, and your strategic goals. It’s about creating a unified system where every element works together to build trust and authority.

At DBJ Studio, we are a one-stop shop for building intentional brands. We work with you to understand your core, define your strategy, and create a visual identity and website that work together seamlessly. If you’re tired of having a Franken-brand and are ready to build a brand that truly connects and drives success, let's talk.