There's so many different terms and phrases within the branding world, but this one has to be one of the favourites! A Franken-brand is a brand that has been stitched together from mismatched parts just like Frankenstine's Monster. It's a common, and mostly unintentional, result of a business owner either taking the DIY route without a clear strategy or working with different people on various brand elements. What's the outcome? A brand that feels disjointed, inconsistent, an

As a small business owner, you're probably used to wearing all the hats: marketer, strategist, social media manager, content creator, and CEO. But when was the last time you took a step back and evaluated how your brand is performing as a whole? That’s where brand audit services come in. They’re not just for big corporations with massive budgets. In fact, a brand audit can be one of the most impactful investments a small business can make - if it's done properly.

A logo is often the very first thing that people see when they come across your brand. It's the initial handshake, a visual shorthand for everything you stand for. But with so many designs out there, it's important to understand what makes a great logo design stand out and stick in people's minds.

When building your brand, colour might seem like just another design decision - but it’s so much more than that. The colours you choose can shape how people feel when they engage with your brand, create emotional connections, build trust, and communicate what you’re all about, before you even say a word.

You’ve spent time perfecting your brand - you've got a fantastic strategy, the product or service is ready to go, your website is online, and your visual identity is to die for! But if that same energy isn’t showing up everywhere your brand lives, you’re missing out on the power of brand consistency, and you didn't work so hard for it to all go to waste!

If you’ve ever asked yourself “what is branding?”—you’re not alone! It’s one of the most misunderstood concepts in business, and while a...

You’ve most likely heard the term rebrand before, and while the rebranding process is extremely useful in some cases, what we see more of...

As someone who is widely regarded as one of the greatest tennis players of all time, Serena has first hand knowledge of what active women la