What is a visual identity?
In today's crowded marketplace, standing out is no longer a luxury - it's a necessity. Your visual identity is the handshake that seals the first impression of your brand.
A visual identity is the collection of design elements that when put together creates a fully functional brand that your clients can recognise. It's the very essence of your business, built to attract your ideal clients, build unwavering loyalty, and ignite your business growth. Without a strong visual identity, you could find yourself sending an incorrect message, losing potential customers before they get to know you and having to do double the work for half the results!
Brand with purpose, lead with confidence
A great visual identity isn't born from thin air—it's guided by a powerful brand strategy. This strategy acts as the compass, ensuring your visuals reflect your core values, resonate with your target audience, and distinguish you from the competition. It's the essential groundwork upon which your brand's visual narrative unfolds.
Explore our Brand Strategy Services and let's chart the course for a visual identity that truly shines.
Core Visual Identity Elements
A visual identity includes all the key elements that define your brand's appearance and ensures consistency across all platforms. Together, they create a unified presence for your brand, making it memorable and visually appealing to your audience.
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Logo suite
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Typography Suite
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Colour Palette
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Brand Pattern
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Supporting Assets
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Brand Guidelines
Logo Suite
A logo suite is designed to maintain a consistent and professional brand identity across various platforms and formats. It provides multiple logo variations that guarantee adaptability for different uses, from social media to print.
Colour Palette
Your colour palette is crucial for a strong brand identity because it helps create consistency across all brand materials and communications. A well-chosen set of colours helps you establish a consistent presence that reinforces your brand's message, personality and values.
Typography Suite
A typography suite ensures consistency in how your brand communicates visually through text. Using a set of fonts with different styles (such as headers, body text, and accents) creates a unified look across all platforms, from websites and marketing materials to packaging and social media.
Brand Pattern
A brand pattern is a key element for reinforcing a cohesive and recognisable brand identity. It provides a versatile and consistent visual element that can be used across various brand materials. It adds depth and uniqueness, helping to differentiate your brand and making it more memorable.
Supporting Assets
Supporting assets are essential for building a well-rounded and engaging brand identity. These assets, such as icons, illustrations, and graphics, complement your logo, colour palette, pattern and typography, adding depth and visual interest to your brand.
Visual Identity Solutions
Ready to give your brand a visual voice that resonates? Our identity packages offer everything you need to establish a powerful and consistent brand presence.
Starter Identity Package
The Starter Identity Package provides all the essential elements to establish a strong and cohesive visual presence for your brand. This package delivers a complete brand identity foundation, and comprehensive brand guidelines to ensure consistent usage. You'll also receive 100% ownership of all designs, giving you complete control over your brand's visual future.
Logo Suite
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Primary logo, secondary variations, and submarks.
Colour Palette
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Primary, secondary, and accent colours, with colour codes and usage guidelines.
Typography
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Primary and secondary fonts, with usage guidelines for headings, body text, etc.
Brand Pattern
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A unique pattern that complements your brand's visual identity.
Brand Assets
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A collection of essential design elements, such as illustrations, icons or graphics.
Brand Guidelines
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Documentation outlining the correct usage of all visual identity elements.
100% Ownership
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Full ownership and copyright of all delivered designs.
Comprehensive Process
From initial discovery to final implementation, our visual identity process is designed to be clear, collaborative, and results-driven. Click the button below for a breakdown of how we work together to build your brand's future.
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Growth Identity Package
The Growth Identity Package builds upon the Starter package essentials, adding a comprehensive suite of design elements to extend your brand's visual presence across all touchpoints. This premium package includes everything in the Starter package and more! This approach ensures your brand is visually consistent and impactful, from everyday communications to key marketing materials.
Everything in Starter Package
Logo suite, colour palette, typography, brand pattern, brand assets and comprehensive brand guidelines
Email Signature Designs
Professionally designed email signatures for various platforms.
Iconography
A set of custom-designed icons for use across your brand materials.
Brand Stationery Designs
Business cards, letterheads, envelopes, and other essential stationery items.
Social Media Cover Images
A set of templates for social media posts, stories, and other content.
Invoice Design
A professionally designed invoice template.
Social Media Templates
A set of templates for social media posts, stories, and other content.
Packaging/Service Design
Design concepts for product packaging or service-related materials (e.g., brochures, flyers).
Comprehensive Process
From initial discovery to final implementation, our visual identity process is designed to be clear, collaborative, and results-driven. Click the button below for a breakdown of how we work together to build your brand's future.
*Payment plans available
Accepting New Clients
Before we embark on this journey of evolution, we'll begin with an introduction – a moment to get to know each other, share your vision, and understand the dreams you hold for your brand. This initial phase is about laying the groundwork for a collaborative partnership, ensuring we're both aligned on the destination and the path we'll take together. It's where the seeds of your brand's future are sown.
Results:
Once this step is completed, we’ll have a shared understanding of your vision, goals, and expectations, setting the stage for a successful brand-building journey.
We start where many businesses fail to: with the brand's heart.
Your brand’s heart consists of the unwavering principles, values, and beliefs that drive its every action. In this phase, we'll delve deep to uncover the very essence of your brand, the "why" behind your business, and the promise you make to your customers. We'll define what truly matters to you, what sets you apart, and what makes your brand authentically you. This is where we discover the soul of your brand, and who your brand exists to serve.Results:
Phase 1 will leave you with a clearly defined brand heart, encompassing your purpose, core values, mission, vision, and a well-researched target audience providing a compass for all future brand decisions.
Regardless of your industry, it’ll be crowded and standing out is paramount.
This phase is about carving out your unique territory, defining your brand's position in the minds of your target audience. We'll analyse the competitive landscape, identify your unique strengths, and craft a compelling positioning statement that resonates with your ideal customer and sets you apart from the noise. This is where we solidify your brand's place in the world.Results:
Building upon phase 1, phase 2 will provide a clear and compelling brand position that differentiates you from competitors and attracts your target audience.
Your brand is more than just a sellable product or bookable service – it's a personality!
In this phase, we'll give your brand that necessary human touch, defining its character, voice, and tone. We'll explore the traits that make your brand relatable, engaging, and memorable, ensuring it connects with your target audience on an emotional level. This is where we give your brand some spirit.Results:
Phase 3 will give you a solid brand personality that resonates with your target audience and guides all brand communications.
Our words have power, don’t let them go to waste!
In this phase, we'll craft the language that brings your brand to life. We'll develop compelling messaging that communicates your brand's value proposition, tells your story, and resonates with your target audience. From taglines to website copy, every word needs to reflect your brand's heart, position and personality. This is where we craft your brand's story.Results:
You’ll now have clear, consistent, and compelling brand messaging that captures your brand's essence and connects with your audience.
