What is a visual identity?
In today's crowded marketplace, standing out is no longer a luxury - it's a necessity. Your visual identity is the handshake that seals the first impression of your brand.
A visual identity is the collection of design elements that when put together creates a fully functional brand that your clients can recognise. It's the very essence of your business, built to attract your ideal clients, build unwavering loyalty, and ignite your business growth. Without a strong visual identity, you could find yourself sending an incorrect message, losing potential customers before they get to know you and having to do double the work for half the results!
Brand with purpose, lead with confidence!
A great visual identity isn't born from thin air—it's guided by a powerful brand strategy. This strategy acts as the compass, ensuring your visuals reflect your core values, resonate with your target audience, and distinguish you from the competition. It's the essential groundwork upon which your brand's visual narrative unfolds.
Visual Identity Package
The Starter Identity Package provides all the essential elements to establish a strong and cohesive visual presence for your brand.
Deliverables
You'll receive a primary, secondary, and submark logo. Your logo suite is designed to maintain a consistent and professional brand identity across various platforms and formats. It provides variations that guarantee adaptability for different uses, from social media to print.
We’ll create a palette that represents your brand’s personality and speaks to your audience, whilst also meeting various accessibility requirements. You’ll receive a palette that features primary, secondary and accent colours. The chosen colours will create awareness, consistency and cohesion across every platform.
You’ll receive a typography system which includes primary and secondary brand fonts. We select these fonts based on your brand’s personality and requirements, to ensure consistency across all platforms.
You’ll receive supporting assets which could be anything from illustrations, icons, a brand pattern or a combination of them. Supporting assets help to enhance your identity and can be used across various platforms to promote consistency and cohesion.
Once your visual identity has been beautifully created, you’ll need to know how to use it, this is where your guidelines come in. We’ll create a full guide which includes detailed instructions of your brand’s usage as well as a 1-page document that lets you quickly reference key details.
Want More?
Packaging
Stickers
Posters and Flyers
Loyalty Cards
Mailer Boxes
Document Templates
Document Templates
Story Templates
Grid Templates
Social Media Banners
Packaging Inserts
Menus and Price Lists
Business Cards
...and more!
Our 'Visual Identity Package' gives you all the core ingredients for a brilliant brand. But if you're looking to really make a splash and give your brand an extra oomph, we've got some fantastic add-ons. Think of them as the special touches that can truly elevate your brand and give you even more ways to shine.
"I felt confident that Ju would be able to execute my vision to a T"
Ju is incredible. From ideation through to execution, I felt confident that Ju would be able to execute my vision to a T. She is very reflective and always asks questions to ensure that she is meeting your standards and will also suggest ideas that may be able to take your vision to the next level. Branding is such a staple part of every business and if you want to work with someone that will act as such while providing top customer service, DBJ is the only place to go.
KOWIYAT | THE LADY POWERHOUSE CIC
Visual Identity: Our Latest Articles
Want to explore the power of visual identity further? Have a read through our latest blog posts for insights and inspiration on creating impactful visuals.
