There's so many different terms and phrases within the branding world, but this one has to be one of the favourites! A Franken-brand is a brand that has been stitched together from mismatched parts just like Frankenstine's Monster. It's a common, and mostly unintentional, result of a business owner either taking the DIY route without a clear strategy or working with different people on various brand elements. What's the outcome? A brand that feels disjointed, inconsistent, an

A logo is often the very first thing that people see when they come across your brand. It's the initial handshake, a visual shorthand for everything you stand for. But with so many designs out there, it's important to understand what makes a great logo design stand out and stick in people's minds.

Improving your Customer Experience (CX) isn't a single task you just check off your list. It's an ongoing commitment that touches every...

Rebranding can feel risky, especially when you’ve spent months or even years building relationships and trust with your clients. But let me tell you a secret: evolving your brand doesn’t mean abandoning what you’ve built. In fact, when done intentionally, rebranding can strengthen your practice and strengthen your connection with your clients.

Branding for therapists is so much more than flashy logos or clever taglines - it’s about creating a consistent, authentic presence that reflects who you are and the experience you offer. Today we'll go through five essential steps to help you build a therapy brand that feels aligned, professional, and magnetic in 2025.

No matter the industry, in every business, negative customer feedback is inevitable. Of course you should do your best to avoid it, but h...